ICG’s corporate communications and content strategy practice counsels business leaders how to tell their story, convey their message, overcome a crisis, or reputational challenge. We provide proactive corporate communications, executive positioning, thought leadership, reputation management, crisis planning, and internal and external communications services. We create consistent messaging for corporations pre- and post-merger, across lines of businesses, spin-offs, and portfolio brands. We develop creative content to build brand visibility, engage diverse stakeholders, and drive brand growth.
Our communications and content creation is grounded in strategy and analytics to build brand visibility, engage diverse stakeholders, and drive business development and revenue growth. We conduct research and provide valuable insights into industry sectors and competitive benchmarking.
ICG creates and executes high-impact corporate, CEO, external and internal communications strategies to elevate brand visibility, reputation, thought leadership and stakeholder engagement. We are content creators and strategists creating content ranging from brand narratives to dynamic social media and website content to white papers, corporate pitch decks, presentations, press releases, OpEds, blog posts, and governance policies. We develop best practices for B2B, B2C and D2C communications strategy, including communications templates to develop consistent, dynamic messaging across practice areas, business units and portfolio brands.
We take a 24-7 approach to media relations, providing customized strategies that create and leverage brand news. We stay ahead of industry trends and cultural movements to ensure brands and their executive teams are industry leaders. We work closely with clients to build compelling media strategies, pitch strategic stories, and create newsworthy events.
We build cross-functional collaboration for communications, marketing, and content creation across large siloed operations. We lead change management, reengineer end-to-end processes, build company culture, and train teams in best practices in writing, content strategy, and communications to build brands, tell their stories, and build partnerships on business development and project execution.
Communications and Media Relations: Ralph Lauren, The Rockefeller Foundation, Kenneth Cole, Lady Gaga’s Born This Way Bus Tour, Ogilvy, Capalino
CLIENT TESTIMONIAL
“I have worked closely with Wendy defining brand platforms and creating voice programs for leading corporations, not-for-profits, foundations and educational institutions. She is enthusiastic, upbeat, intelligent and intellectually curious. Wendy gets deeply immersed in every project, has strong, penetrating research skills, conducts revealing interviews and develops distinctive, compelling strategic recommendations.
I am most impressed with her presentation skills and creative writing. She developed fabulous brand narratives that fused together all the elements in our brand platforms into concise, compelling stories.
Wendy is one of the most reliable professionals I have every worked with. She never gives up until the project is successfully completed.
She is a winner.”
“It’s been a pleasure working with Wendy for the past couple years. We hired her to help us rebrand our company – a huge undertaking with many different parts and stakeholders. Since then, she has been advising our firm on branding, marketing, strategy, events, and content creation. She is incredibly knowledgeable and passionate, and we’re lucky to have her leadership, strategic thinking and new ideas. Wendy would be a valuable addition to any team—highly recommend hiring her!”
