A product you return to without thinking. A company you trust instinctively. An experience that stays with you long after the transaction ends. Those moments shape how people choose brands and build loyalty.
In today's challenging economic environment, CMOs are under increasing pressure to justify brand investment to CEOs and CFOs. Short-term performance metrics dominate the conversation, and brand-because of its long-term impact-can feel harder to defend.
Read MoreIn a world where consumers navigate seamlessly between Instagram stories, in-store experiences, mobile apps, and live events, the strongest brands aren't those with the cleverest slogans or the slickest campaigns.
They are brands whose strategy and customer experience (CX) are aligned-where the brand promise and positioning is not only articulated but lived across every interaction along the customer journey.
As we kick off 2022, companies are stepping up to lead with purpose and navigate the transition to net zero to protect our planet and drive sustainable growth.
Read MoreAs we navigate the transition to net zero, collaboration across businesses and industry sectors is key. Harnessing the capital markets to drive innovation and change will help scale and incentivize sustainable growth. ESG investments have increased dramatically in recent years with $40 trillion in ESG assets currently held worldwide. Sustainability, corporate citizenship and ESG (environmental, social and governance) integration have become business necessities in our rapidly-changing world.
Read MorePurpose-driven companies recognize that focusing on sustainability and ESG manages risk, maximizes opportunity, and drives long-term value. Here are ten tips important tips to drive sustainable business growth and meet the United Nations Sustainable Development Goals by 2030.
Read MoreNumerous studies show that having women in senior roles at companies drive growth and stock prices. But the glass ceiling still persists and the situation for women—particularly women of color—has become even more difficult with the pandemic.
Read MoreDuring Black History Month, we’re screening the compelling film “Burden” and hosting a discussion about film-making, diversity, equity and inclusion. Join us on Feb. 25, 2021 at 7PM ET, using the Zoom link in this article, to view this award-winning film with writer/director Nathan Hale Williams and Executive Producer Richard E. Pelzer II in discussion with CEO Wendy Gerber.
Read MoreICG strongly supports the United States officially rejoining the Paris Climate Agreement. We need to collaborate with other countries and rebuild our stature on the world stage. Covid-19 has shown how important it is for the United States to be strategic and proactive in preventing future pandemics and protecting our planet. This is the race for our children’s futures, the race of our lifetime. We are proud to work with companies to create and execute strong ESG and sustainability strategies to lead with purpose.
Read MoreThe film industry, like many others, has been dramatically impacted by the pandemic with complex Covid protocols increasing costs, impacting shooting schedules and filming logistics. I’ll be discussing the film “Working Man” and these issues in a fireside chat on Feb. 4th at 8PM ET with producers Clark Peterson (Oscar-winning film “Monster”) and Lovell Holder (Indie romance “Some Freaks”).
Read MoreCEO Wendy Gerber is featured this week in WWD joining fellow executives from Ralph Lauren to share great leadership lessons from Peter Strom, Ralph Lauren's former partner.
Read MoreLessons from Martin Luther King Jr.'s inspiring legacy leading the Civil Rights Movement.
Read MoreThe United States—and indeed the rest of the world—was unprepared for the coronavirus pandemic and we have been racing to meet this unprecedented challenge. Our lives, businesses and finances have been impacted in significant ways.
Read MoreThe world lost a hero yesterday—Kobe Bryant—whose leadership on the basketball court and later as a venture capitalist and philanthropist continued to inspire many—at a time when inspirational leadership is most needed.
Read MoreSuccessful retailers have taken the lead in developing an omnichannel customer experience that creates a seamless journey across all touchpoints from e-commerce to mobile to bricks and mortar stores. Jeff Bezos knew how important it was to have a customer-centric focus when he first launched Amazon. That approach has certainly paid off.
As one of the world's most forward-thinking entrepreneurs and social impact leaders, Richard Branson personifies original thinking and innovation. Here are Branson's top ten quotes to motivate entrepreneurs to keep going when the going gets tough.
Read MoreCompanies who focus on creating a seamless customer journey across all platforms and an interactive omnichannel customer experience through what I call "smart bricks and connected clicks" will increase brand loyalty and drive retail growth in 2018.
Read More
